The Social Media Podcast by Shane Gibson covers a multitude of topics on using social media to generate sales, make connections, and also focuses on leadership and community implications as well. Shane Gibson is co-author of Sociable! How Social Media is Turning Sales and Marketing Upside-down.
How to Hire the Right Social Media Manager the First Time
Posted: December 2011Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents the most powerful word of mouth (or word of mouse) channels that have ever existed. Too many organizations aren’t strategic about who they hire internally or how they intend on implementing social media and integrating it into their business processes. Today’s podcast covers four major areas you need to look at (there are many more) before hiring.
An audio podcast in MP3 format.Double Double by Cameron Herold – Book Interview (Podcast)
Posted: August 2011Today’s podcast is an interview with Cameron Herold on his brand new book “Double Double – How to Double Your Revenue and Profit in 3 Years or Less.” I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show. If you’re a business leader, entrepreneur or business builder you need to read this book. It’s packed with usable real-world advice and success strategies.
An audio podcast in MP3 format.The Role of Psychology and Community in Guerrilla Marketing
Posted: August 2011Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog. I decided instead of just replying in the comments section that I would take the time to respond in the form of a podcast. Why? It’s so vital to understand the role of psychology and community in Guerrilla Marketing.
An audio podcast in MP3 format.Assessing Defining and Measuring Your Social Media Influence
Posted: June 2011Today’s podcast is on defining and measuring your social media influence. Dave MacDonald who is an integral part of our team at Socialized! works on our social media assessment process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging and connecting with influencers in social media.
An audio podcast in MP3 format.Social Media Monitoring Strategy Podcast and InfoGraphic
Posted: June 2011Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.
An audio podcast in MP3 format.What comes first? A pretty website or business results?
Posted: June 2011Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Today’s podcast was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven’t considered what a truly social site and blog are. I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process).
An audio podcast in MP3 format.How to get above the noise
Posted: June 2011Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market. Today I will talk about three things that will help you rise above the crowd:
- Consistency
- Niche and Nano-marketing
- Connecting (Connection is King. Content is secondary)
An audio podcast in MP3 format.Jessica Northey on Authenticity Social Media and Radio
Posted: June 2011Today’s podcast is an interview with @JessicaNorthey, a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. We recently exchanged a few tweets on authenticity in social media and after looking at the great work Jessica is doing I asked her to do an interview.
An audio podcast in MP3 format.Outsourcing Automation and Building Virtual Teams
Posted: May 2011Today’s podcast is on "Outsourcing Automation and Building Virtual Teams". My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor and Outsourcingthingsdone.com. They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members. I asked Stephen to come on the show to discuss best practices in the area of outsourcing and the technology needed to lead virtual teams.
An audio podcast in MP3 format.Professional Speaking for Geeks Podcast
Posted: May 2011Today’s podcast is titled “Professional Speaking for Geeks I have had a number of inquiries from my tech and social media brethren about how to present on stage. Some are gentle questions like “how many slides should I have for a one hour presentation?” to outright pleas for help such as “I’m terrified of audiences over 20 people, how do I present our new iPhone app at this conference?” Geeks (science or tech savvy and knowledgeable folks who get turned on by pixels, pings, microchips, biology, chemistry, APIs etc.) tend to struggle with presentations, yet if they master the art they can have a massive impact on their business and career (think Steve Jobs or David Suzuki). Too many people think content is king. Connection is king. Unless you can connect with your audience and engage them effectively your geek speak will mean very little to them. Today’s podcast covers a few insights on better stage presentations.
An audio podcast in MP3 format.52 (non-automated) ways to Increase Your Twitter Following
Posted: April 2011Today’s social media podcast and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers.
An audio podcast in MP3 format.Social CRM is Really About Strategy Not Tools #SCRM
Posted: April 2011Today’s social media podcast is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in love with the tools but they should really be showing their customers and prospects that love. Here’s a great blog post that defines social crm well: “What is Social CRM?”
An audio podcast in MP3 format.
Links
View all the other channels from this category of our podcast directory for business studies and business education.
Whilst all the podcasts listed in this directory are selected in line with our criteria, we do strongly recommend educators that the contents of all podcasts, podcast feeds and channels are regularly auditioned to ensure that they are suitable and appropriate for the age range of the children and young people.
Saturday, 11th February 2012
